Build to understand.中文

MIRZAT GHAYRAT / ARALEM

Hey there.
I’m Mirzat.

I build apps and games with AI, and share thoughts on products, growth, and life. Here you’ll find things I’ve made, ideas I’m exploring, and moments I want to keep.

Explore my projects ↗See my experience ↗

Come on in. Start wherever you like.

MY DIGITAL WORKSPACE
WORK / MAKING / NOTESMirzat’s study, online.
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MIRZAT GHAYRAT / SELECTED EXPERIENCE

Six chapters of work

2017 — NOW
MOBILE ADVERTISING · GLOBAL APP ECOSYSTEM

Remerge / 01

Beyond acquisition. Toward lasting value.

Connect the commercial goals of app and game publishers in Greater China with the global retargeting ecosystem—bringing account relationships, product understanding and incremental growth into the same conversation.

Account Executive, Greater ChinaNov 2023 — Present

01 / ROLE HISTORY

Nov 2023 — Present

Account Executive, Greater China

02 / MY CONTRIBUTION

Understand the growth question

Work with app and game publishers on their retargeting and incremental-growth needs, starting from the business objective.

Build key-account relationships

Develop and retain key accounts, connecting publisher needs with the wider mobile advertising ecosystem.

Take the conversation into the room

Connect with app marketers, game developers and partners at industry gatherings such as ChinaJoy, grounding product and market discussions in real relationships.

  1. Growth goals
  2. Retargeting
  3. Partnerships

03 / MOMENTS FROM THE WORK

ChinaJoy 2025 · Shanghai

ChinaJoy 2025 · Shanghai

With the Remerge team at the booth. The company’s event recap includes me among the participating team.

Remerge’s LinkedIn recap ↗
Tokyo Game Show 2025

Tokyo Game Show 2025

Exploring games and meeting people across the industry. A photograph from my personal archive.

My LinkedIn activity ↗

04 / WHAT THIS CHAPTER BUILDS

This chapter connects account development with app growth: understanding what a publisher wants to achieve and discussing retargeting and incrementality in that business context.

App retargetingIncrementalityGreater China → Global
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